TikTok Ads: Case Study
1
Client's Challenge
Before partnering with us, the client faced significant difficulties with their lead generation campaigns. Despite investing in ads, the client received mostly unqualified leads, which limited their ability to convert sales and achieve a return on ad spend (ROAS). The campaigns were underperforming, with a high cost per lead (CPL) of $28, resulting in a poor return on their ad investment.
2
Our Approach
We started by auditing the client’s previous campaigns and identifying key areas for improvement. Our strategy focused on targeting specific audience segments more likely to convert into qualified leads. This involved the following steps:
🟩 Creative Testing: We designed a series of ads using a mix of unique voice-over creatives, static images, and compelling copy, each tailored to resonate with the target audience.
🟩 Optimized Funnel: To ensure a higher response rate from leads, we created an automated funnel. This included text message follow-ups and multi-channel outreach to engage prospects when they didn’t answer initial calls.
🟩 CTR Improvement: By optimizing the ad creatives and audience targeting, we achieved a click-through rate (CTR) of 2.6%, a strong indicator of engagement compared to the client’s previous efforts.
3
Solution
In addition to refining the creative and targeting strategy, we:
🟩 Reduced CPL: Through audience segmentation and ad optimization, we drastically reduced the cost per lead from $28 to just $6 per lead.
🟩 Automation Integration: We integrated an automated text messaging system to ensure that no lead was left unattended. This system followed up with potential clients, improving conversion rates by keeping the conversation active and consistent.
🟩 CRM Implementation: We helped the client implement a CRM system, allowing them to nurture leads long-term. Weekly automated emails were sent to all leads, containing promotions, brand updates, and offers. This not only nurtured immediate sales but also grew the client’s email and phone contact list for future marketing opportunities.
4
After running the campaign for just 14 DAYS, the results spoke for themselves:
🟩 Lead Generation:
We generated 29 high-quality leads, with a cost per lead (CPL) of only $6.
🟩 Revenue:
Out of the 29 leads, the client was able to close 6 sales, each averaging $1,200. This brought in $7,200 in total service sales within the first month.
🟩 Return on Ad Spend (ROAS):
With an ad spend of $289, this resulted in a 24x ROAS, proving the effectiveness of our targeting and funnel strategy.
🟩 Lifetime Value (LTV):
The projected lifetime value (LTV) of these leads could add up to $10,000 in additional revenue over the course of a year, ensuring the client sees long-term returns from their initial investment.
🟩 Ongoing Nurture:
Beyond the immediate sales, the integration of automated follow-up emails and text messages ensures that the client can continually nurture these leads. This builds a strong foundation for future repeat business, keeping the client top-of-mind through consistent communication.
💸In 14 Days, we achieved:
AD SPEND: $289 👉🏼 PROFIT: $7,200
Email Marketing | Designed by Us:
We've implemented a highly effective pop-up that captured over 1,000 subscribers with a 6.24% submit rate.
Each new subscriber is funneled into an engaging email sequence, sharing the brand's mission, promotions, and clear calls-to-action. With minimal email spend, these emails consistently deliver a 20-50x ROAS, making it one of the most cost-efficient strategies for driving revenue.
So… ARE YOU READY TO LET US SCALE YOUR BRAND?
At Prosper Media, we live and breathe Meta and TikTok ads, coupled with high-converting landing pages. Our mission is to scale e-commerce brands and help them prosper. If you're ready to take your brand to the next level, let's work together to achieve your goals.
Contact Us Today 👇🏼
Prosper Regards,
McKenzie & Victor Gomes
